Description:
Every industry requires effectively conveying information in different ways. This program focuses on developing the skills to strategically approach internal and external communications through speech and writing. By assessing audience and situational factors, collaborating effectively, and mitigating risks, students will learn what it takes to manage the communications needs of their administrative teams.
Learning and Career Growth:
These courses will help you:
- Analyze communication objectives, choose appropriate communication channels, and develop suitable strategies for effective business communications.
- Evaluate AI-developed content to ensure alignment with targeted communications needs.
- Lead inclusive conversations by establishing team psychological safety, recognizing how conversations derail, and intervening early.
- Analyze audience and situational factors (including the widespread use of AI tools) to develop effective issues-management and crisis communications strategies
Duration and Delivery:
Delivery: On Campus or online with instructor-led sessions and Online self-paced
Course hours: 7-10 hours
Certificate house: 31 hours
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How Your Information is Managed
MacEwan University's Privacy Statement
MacEwan University is committed to protecting the privacy and confidentiality of personal information. All personal information collected by MacEwan University, whether through this website (www.MacEwan.ca) or by other means, is collected and managed on the authority of the Alberta Protection of Privacy Act, the university's Information Security and Records and Information Management Policies, and other policies that may be specific to the function.
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Non-credit means courses do not count for University-level credit towards a degree or diploma program. Non-credit courses are designed to supplement your existing education and experience. There is more flexibility in the learning objectives and they are taught by experienced industry professionals who are currently working or have dedicated experience in the field. Many of the courses offered for professional and personal development are noncredit courses. More information about non-credit courses can be found in our non-credit policy documentation.
Sometimes the School of Continuing Education partners with outside institutions to provide access to a greater variety of courses. Because of this, our gift certificates and discounts can only be applied to MacEwan owned noncredit courses.
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This policy is currently under review.
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For courses more than four weeks in length, a 100 percent refund is available to students who withdraw before the day of the second scheduled class in a face-to-face course unless exceptions are stipulated in the program guide and/or registration forms.
Courses less than four weeks long
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When courses are offered on behalf of another learning institution or agency, the refund category will be in accordance with the signed contract. Please contact the School of Continuing Education for details and deadlines.
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A portion of the admission confirmation deposit may be refundable for domestic students. International admission confirmation deposits are non-refundable.
Students will be enrolled in their courses prior to start of class and there will be no schedule changes permitted. Students will have until the Add/Drop deadline (for more information, click here) to withdraw from their program without term fee charges.
You must have a minimum of 80 percent in-class attendance in order to successfully complete the course or to receive a professional development certificate. Some courses may require 100 percent attendance for successful completion and students will be informed in class.
You are considered a full-time student if you are enrolled in all of the required courses for your program each term.
MacEwan University reserves the right to restrict enrolment or to cancel any class for which there is insufficient enrolment. If the course you have enrolled in is cancelled, we will make every effort to contact you prior to the start date. Fees for cancelled classes will be refunded or applied to another course.
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