Administrative professionals are often on the front lines of an organization, interacting with the public and coordinating work across teams. In this course, learners will learn how to foster psychological safety through inclusive communication practices, recognize the differences between internal and external communications and apply effective communication strategies during and after a crisis.
Learner Outcomes
Upon successful completion of this course, the student will be able to:
- Apply effective practices to lead conversations within diverse teams
- Craft strategic messages that that balance brand voice and values with communications goals
- Assess and respond to evolving situational factors that impact communications strategy
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PRDV 0102 - FA01 - Strategic Communications
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PRDV 0102 - FA02 - Strategic Communications
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Virtual Classroom (Access via mĆŖskanĆ¢s)
Getting Started with mêskanâs
Your future digital classroom. paskwâwi-mostos mêskanâs serves as the central learning hub for the School of Continuing Education - MacEwan University. Once enrolled, this is where you will access course materials, collaborate with instructors, and master your new skills.
Launch your Course: After registration, log in to your Student Portal using your university ID. In the sidebar menu on the left, select "My Enrollment History" to find your course and the "Go Mêskanâs" access link.
Timeline for Access:
To ensure your classroom is fully prepared, courses typically appear in mêskanâs 24 hours before your first scheduled class.
Resources & Support: For detailed guides on policies and student life, visit our Student Information page.
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Tuition
Description
Taxes (if applicable) will be added at the checkout after adding to your shopping cart. If you are eligible for a T2202, please ensure your birthdate and SIN number are added to your student profile.
PRDV 0102 - WI01 - Strategic Communications
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Tuition
Description
Taxes (if applicable) will be added at the checkout after adding to your shopping cart. If you are eligible for a T2202, please ensure your birthdate and SIN number are added to your student profile.
PRDV 0102 - WI02 - Strategic Communications
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Tuition
Description
Taxes (if applicable) will be added at the checkout after adding to your shopping cart. If you are eligible for a T2202, please ensure your birthdate and SIN number are added to your student profile.
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Privacy Policy
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MacEwan University's Privacy Statement
MacEwan University is committed to protecting the privacy and confidentiality of personal information. All personal information collected by MacEwan University, whether through this website (www.MacEwan.ca) or by other means, is collected and managed on the authority of the Alberta Protection of Privacy Act, the university's Information Security and Records and Information Management Policies, and other policies that may be specific to the function.
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By analyzing this data, we strive to improve the user experience, tailor our content to better meet user preferences, optimize our website's performance and refine our marketing strategies.
Information collected automatically is maintained in a secure environment. As per the Information Security and Identity Management Policy, the university will not use individually identifiable data for other purposes, unless required to do so as part of an internal investigation or other law enforcement purpose.
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Some personal information, including but not limited to name and email address, may be provided voluntarily by users of MacEwan University websites to request services. Personal information provided voluntarily by email or by filling out a web form will be used only for the purpose for which it was provided and uses directly consistent with that purpose, in conformance with applicable policies and legislation governing the handling of personal information.
Storage of Information Outside of Canada: In order to improve website performance and user experience, some MacEwan University websites use Google's web analytics service that stores information outside of Canada where it may not receive the same privacy protection it receives in Canada.
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MacEwan University websites contain some links to other sites. While MacEwan endeavours to link to other sites that have similar high standards and respect for privacy, we are not responsible for the privacy practices or the content of other sites.
More Information
For more information, see MacEwan's Privacy Policy. Questions or concerns regarding privacy protection, the management of MacEwan websites and the information collection and use practices connected with them should be directed to the Information Privacy Office by phone: 780-497-5423 or email: privacy@macewan.ca
Policies and Guidelines
Non-credit means courses do not count for University-level credit towards a degree or diploma program. Non-credit courses are designed to supplement your existing education and experience. There is more flexibility in the learning objectives and they are taught by experienced industry professionals who are currently working or have dedicated experience in the field. Many of the courses offered for professional and personal development are noncredit courses. More information about non-credit courses can be found in our non-credit policy documentation.
Sometimes the School of Continuing Education partners with outside institutions to provide access to a greater variety of courses. Because of this, our gift certificates and discounts can only be applied to MacEwan owned noncredit courses.
If you have any questions about the status of a course, please contact us at (780) 497-4400 or sce@macewan.ca.
This policy is currently under review.
Refunds for courses more than four weeks long
For courses more than four weeks in length, a 100 percent refund is available to students who withdraw before the day of the second scheduled class in a face-to-face course unless exceptions are stipulated in the program guide and/or registration forms.
Courses less than four weeks long
For workshops, seminars and short courses that are four weeks or less, a 100 percent refund is available to students who withdraw five calendar days before the first scheduled class unless exceptions are stipulated in the program guide and/or registration forms. No refund is available after the deadline date.
Courses offered on behalf of other institutions
When courses are offered on behalf of another learning institution or agency, the refund category will be in accordance with the signed contract. Please contact the School of Continuing Education for details and deadlines.
Admission confirmation deposits
A portion of the admission confirmation deposit may be refundable for domestic students. International admission confirmation deposits are non-refundable.
Students will be enrolled in their courses prior to start of class and there will be no schedule changes permitted. Students will have until the Add/Drop deadline (for more information, click here) to withdraw from their program without term fee charges.
You must have a minimum of 80 percent in-class attendance in order to successfully complete the course or to receive a professional development certificate. Some courses may require 100 percent attendance for successful completion and students will be informed in class.
You are considered a full-time student if you are enrolled in all of the required courses for your program each term.
MacEwan University reserves the right to restrict enrolment or to cancel any class for which there is insufficient enrolment. If the course you have enrolled in is cancelled, we will make every effort to contact you prior to the start date. Fees for cancelled classes will be refunded or applied to another course.
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