Understand why branding is critical for the long-term success of your business in today’s market. Learn strategies to develop your own Ideal Client Profiles (ICPs) and establish your brand's voice, archetype and visual identity. By the end of this micro-credential, you will be able to develop a brand-led communication strategy that scales from a single client to a large, diverse audience.
Earn a Micro-credential
A micro-credential is a targeted, industry-aligned learning opportunity designed to demonstrate a specific competency. Recognition of successful completion will be in the form of a digital badge issued by MyCreds®.
Learner Outcomes
Upon completion of this micro-credential, the learner will be able to:
Create a marketing strategy.
Plan a digital advertising campaign.
Build an audience for email marketing and lead nurturing.
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Taxes (if applicable) will be added at the checkout after adding to your shopping cart. If you are eligible for a T2202, please ensure your birthdate and SIN number are added to your student profile.
You will gain access to all of your courses within 48 hours of purchasing. We are not able to issue a refund once access has been granted.
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Privacy Policy
INFORMATION & PRIVACY OFFICE
Privacy Statement
How Your Information is Managed
MacEwan University's Privacy Statement
MacEwan University is committed to protecting the privacy and confidentiality of personal information. All personal information collected by MacEwan University, whether through this website (www.MacEwan.ca) or by other means, is collected and managed on the authority of the Alberta Protection of Privacy Act, the university's Information Security and Records and Information Management Policies, and other policies that may be specific to the function.
Automatically Collected Information
MacEwan University uses analytics and tracking software to collect the following data to enhance our website's functionality and marketing efforts:
Internet protocol (IP) address and domain name
Device and browser information
Date, time and duration of the visit
Web pages or services accessed
User behaviour and interaction patterns
Popular search phrases
Social media interactions
Geolocation data
Demographic information
By analyzing this data, we strive to improve the user experience, tailor our content to better meet user preferences, optimize our website's performance and refine our marketing strategies.
Information collected automatically is maintained in a secure environment. As per the Information Security and Identity Management Policy, the university will not use individually identifiable data for other purposes, unless required to do so as part of an internal investigation or other law enforcement purpose.
Voluntarily Provided Personal Information
Some personal information, including but not limited to name and email address, may be provided voluntarily by users of MacEwan University websites to request services. Personal information provided voluntarily by email or by filling out a web form will be used only for the purpose for which it was provided and uses directly consistent with that purpose, in conformance with applicable policies and legislation governing the handling of personal information.
Storage of Information Outside of Canada: In order to improve website performance and user experience, some MacEwan University websites use Google's web analytics service that stores information outside of Canada where it may not receive the same privacy protection it receives in Canada.
Links to Third Party Sites
MacEwan University websites contain some links to other sites. While MacEwan endeavours to link to other sites that have similar high standards and respect for privacy, we are not responsible for the privacy practices or the content of other sites.
More Information
For more information, see MacEwan's Privacy Policy. Questions or concerns regarding privacy protection, the management of MacEwan websites and the information collection and use practices connected with them should be directed to the Information Privacy Office by phone: 780-497-5423 or email: privacy@macewan.ca
Policies and Guidelines
Non-credit means courses do not count for University-level credit towards a degree or diploma program. Non-credit courses are designed to supplement your existing education and experience. There is more flexibility in the learning objectives and they are taught by experienced industry professionals who are currently working or have dedicated experience in the field. Many of the courses offered for professional and personal development are noncredit courses. More information about non-credit courses can be found in our non-credit policy documentation.
Sometimes the School of Continuing Education partners with outside institutions to provide access to a greater variety of courses. Because of this, our gift certificates and discounts can only be applied to MacEwan owned noncredit courses.
If you have any questions about the status of a course, please contact us at 780-497-4400 or sce@macewan.ca.
This policy is currently under review.
Refunds for courses more than four weeks long
For courses more than four weeks in length, a 100 percent refund is available to students who withdraw before the day of the second scheduled class in a face-to-face course unless exceptions are stipulated in the program guide and/or registration forms.
Courses less than four weeks long
For workshops, seminars and short courses that are four weeks or less, a 100 percent refund is available to students who withdraw five calendar days before the first scheduled class unless exceptions are stipulated in the program guide and/or registration forms. No refund is available after the deadline date.
Courses offered on behalf of other institutions
When courses are offered on behalf of another learning institution or agency, the refund category will be in accordance with the signed contract. Please contact the School of Continuing Education for details and deadlines.
Admission confirmation deposits
A portion of the admission confirmation deposit may be refundable for domestic students. International admission confirmation deposits are non-refundable.
Students will be enrolled in their courses prior to start of class and there will be no schedule changes permitted. Students will have until the Add/Drop deadline (for more information, click here) to withdraw from their program without term fee charges.
You must have a minimum of 80 percent in-class attendance in order to successfully complete the course or to receive a professional development certificate. Some courses may require 100 percent attendance for successful completion and students will be informed in class.
You are considered a full-time student if you are enrolled in all of the required courses for your program each term.
MacEwan University reserves the right to restrict enrolment or to cancel any class for which there is insufficient enrolment. If the course you have enrolled in is cancelled, we will make every effort to contact you prior to the start date. Fees for cancelled classes will be refunded or applied to another course.
Cookie Policy
Cookie Policy
We use cookies to make our website work properly and improve your experience. For more details on how we collect and use personal information, please see our Privacy Policy.
What you need to know
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They help us remember your preferences and understand how you use our site.
You can manage or disable cookies at any time through your browser settings.
How we use cookies
We use cookies to:
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Remember your preferences (such as language).
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Essential cookies: Required for core functionality like signing in and accessing your account.
Performance cookies: Help us understand how visitors use the site so we can improve it. This data is aggregated and not personally identifiable.
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Cookies used on this site
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Managing cookies
You can control cookies through your browser settings. Disabling some cookies may impact site functionality, including login and registration.
